Google VS. Social Media: How To Use Social Proof to Drive Sales

Some consumers are skipping Google in favor of social media to inform their buying decision… But why? And what does it mean for your business?

To put it simply: it all comes down to social proof. The digital world is filled with bot reviews, AI-generated articles, and top 10 lists compiled solely for the affiliate links. Consumers want to see real people with personal experience interacting with your product or service, and THAT'S what influences their buying decision.

It’s time to invest in social proof. And there’s no better way to do this than with some strategic video content, like testimonials.

Investing in video content isn’t just an advantage anymore — it’s essential! 📸

Soll Media's mission is to turn VIEWERS into CUSTOMERS with high quality, results-driven video content that drives growth for your brand. Soll Media focuses on authentic storytelling and strategic marketing practices to achieve results, whether you're looking to increase sales, boost your ad conversions, hire high quality candidates, market your event, or anything else you can dream up.

Interested? Get started with a FREE, no-commitment discovery call today: https://www.sollmedia.com/contact